The FREE 5-Day Discipline & Focus Challenge For Men!
The next challenge starts September 1st but registration is just about to close
This challenge is for you IF...
- Youâre tired of setting goals but never following through with consistency
- You feel like your days blur together with no real progress
- Youâve tried productivity hacks, but need a system that actually works
- You know deep down youâre meant for more, but donât know how to get there
- Youâre ready to take responsibility and actually build a life youâre proud of
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Meet your coach for the next 5 daysÂ
Joy Houkes
...Who helps men in their 20s and 30s break out of autopilot and design a life of purpose, confidence and impact
"âYou donât âhopeâ to accomplish things when youâre committed â you do what is required until the outcome exists in reality.â"
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My Story
Iâve always been a philosopher at heart.
At just 14 years old, I started asking myself the big questions:
Who am I? Why am I here? Why do we live the way we do? Where do all these thoughts and feelings come from?
These questions led me into a deep exploration of both the inner and outer world. And ever since, Iâve been on a mission to master myself internally, expand my freedom, and create more powerfully externally.
My first real transformation happened at 15.
I felt this deep frustration like I was meant for more, and I was wasting my life. I had no idea where this came from, but Iâm incredibly grateful this happened.
This was the moment I made the decision that changed everything: I invested in a personal trainer.
It wasnât just about getting fit.
It was the first time I experienced how powerful it is to have someone by your side who sees your potential, challenges your limits, and gives you a structure to grow.
Thatâs why Iâm so glad youâre here. Because I know firsthand that breakthrough happens in the presence of guidance.
But this growth came with a cost.
As I evolved, my environment started to push back.
I stopped playing video games. I stopped partying and drinking alcohol. I stopped doing the things that kept me small.
I thought I was doing something powerful and that everybody would be so proud of me. But the people around me didnât understand.
I was getting so much pushback that I had to disconnect from everyone around me. And I decided to walk this path alone. It was painful and lonely. But it was the best decision I couldâve made.
My vision was more important than being accepted.
I started my career as a personal trainer. But I quickly realized that this was not it.
People can have all the answers, the perfect nutrition plan, the best training routine, and still not change.
This is when I knew I wanted to create deeper, lasting transformations with the people that I work with.
I already had my Master certification in NLP. And at 21, I flew to California to train under Brendon Burchard. I became a Certified High Performance Coachâą, and went all-in on coaching.
The rest is history.
Today, I live at the edge of growth. The question that drives me is:
âWhat am I truly capable of?â
Whether itâs through physical challenges like acrobatics, or the deep inner work, Iâm constantly testing the limits of who I can become. Because in those edges, I meet the truth of myself. And I'm building a life that I'm proud of.Â
The foundation of all change that you want to create in life is self-awareness. Thatâs exactly the spirit behind this 5-day challenge.Â
Because through self-awareness you create self-mastery. This is how you become the architect of your life. But to build a big house you need a strong foundation. Which are the systems that you operate with on a daily basis
This is what we'll focus on with the 5-day challenge. We'll help you to get clear, focused, and consistent. To finally start building the life you know you're capable of living
Over the next 5 days you will get...
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đ„ Daily Live Calls & Q&A â Show up, get clarity, and leave with exact steps to execute that day. No fluff, no theory.
đ„ The All-In Man Routine â A proven system to beat procrastination and get stuff done. Win the day before it even starts.
đ„ The Secret Weapon of Discipline â Discover the discipline hack no one talks about, the tool that keeps you locked in even when motivation is gone.
đ„ Consistency â Learn how to stay consistent, even when you don't feel like it.
đ„ Execution Framework â You'll receive the only things you need to move forward with clarity & confidence
đ„ Brotherhood & Accountability â You wonât do this alone. Youâll be side by side with other men who hold you to the standard.
If you got to this point of this page...
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It means something inside you already knows.
Youâre done with a mediocre life. Done with living below your potential.
Youâre ready to step into the man youâre meant to be.
But there is also a voice inside of you that hesitates, that doubts, that tell you "maybe another time".Â
Thatâs the very voice that has kept you stuck.
This challenge is your chance to change that.Â
To prove to yourself that you can act, even when you donât feel ready.
Because the truth is: you already have everything it takes inside of you.
The only question is whether you choose to step into this power or to keep on waiting for the "right time". Â
The All-In Man doesnât wait. He commits.
I'll see you inside.
